Blog Post

Understanding Key Market Trends: Emerging Workplace Trends Impacting Print and Technology

Workplaces are evolving, and the demand for print is shifting as customer needs extend beyond product specifications. Businesses are adapting to new ways of handling their documents; by understanding these key market trends, it can help you align services and solutions to meet changing demands.

1. Shift to Cloud
The cloud continues to transform how organizations operate.

Drivers: Since 2020, businesses have accelerated cloud setup, allowing them to maintain operations remotely. This trend persists as hybrid work models become standard. Businesses are seeking vendors that streamline print infrastructure to reduce IT workload.

Obstacle: Resistance to upgrading traditional on-premises devices could stop cloud integration because old technology is not equipped with modern securities.

2. Digitalization & Workflow Automation
Efficient workflows require less paper and fewer manual processes.

Drivers: Digital print transformation enables users access to their content, workflows, and processes. Not just from the office, but anywhere. This is driving productivity and flexibility.

Obstacle: Some organizations may resist due to slow adoption, fragmented strategies, or a lack of unified digital approaches.

3. Security & Zero Trust
Evolving security and privacy regulations demand a proactive approach.

Drivers: Global regulations continue to change. This requires businesses to enhance security with specific expertise.

Obstacle: Expansion into global markets requires unique security needs, posing challenges for all businesses that operate on the world stage.

4. Hybrid Working & Reimagined Office
Connecting remote and office workers is now essential.

Drivers: Hybrid work requires document technology that bridges gaps between in-office and remote employees. Printing documents is still a critical processes for all businesses.

Obstacle: A shrinking office workforce may appear that they can reduce print demand, yet businesses must now find ways to manage the threat of AI counterfeits entering their business.

5. Diversification & Feature Expansion
Vendors are expected to provide comprehensive document solutions.

Drivers: Businesses want vendors to offer integrated document management features as part of a broader platform or suite.

Obstacle: Ignoring adjacent opportunities like scanning and document services could limit growth potential.

These trends reflect the workplace changes that we are seeing amongst our customers, not just abstract shifts in the US marketplace. Your printer should align with these trends to include some digital services and advanced management capabilities. USA Magnum and Xerox’s workplace software plays a key role in helping businesses adapt to this evolving landscape.

If this sounds like something you want to discuss, please contact us today.

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– Ben
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